We’ve long believed in the value of transparency at 37signals. It’s why we write about how we work and why we provide real-time information about our customer happiness and uptime. We like being held to a high standard, and we think there’s no one better to do so than our customers.
Today we’re taking another step towards greater transparency with the launch of the 37signals Report Card.
This report card, which we’ll update monthly (April 2013 is available now; subscribe to be emailed the report each month), provides a high level overview of our performance in each month on the dimensions that our customers most directly experience: how available our applications are, how fast and successful their interactions with our support team were, and how fast the applications themselves were.
We’re starting a short list of good reads. We want to share with you the best of the web, right in your inbox.
Starting tomorrow, we’re sending out “Incoming Transmission” a once-a-month newsletter that compiles the latest can’t-miss posts from SvN, along with great finds across the web from the staff at 37signals. It’s a simple, perfect-for-your-phone list of must-reads and “made us look.”
If you downloaded your free copy of Getting Real, you’re already on the list. You can opt out quick and easy if you decide you don’t like it.
Sign up for Incoming Transmission here.
Today we’re introducing LinkedIn profiles in Highrise. You can now add LinkedIn URLs to your contacts to see their profiles in Highrise instantly. You’ll have easy access to all the specialties and qualifications listed in their LinkedIn profiles.
How to set it up
It’s simple: Just go to a contact, click the “Edit” link in the top right corner, then scroll down to the “Social media” section on the edit screen. Enter the person’s public LinkedIn profile URL and click save. Then you’ll see a “LinkedIn” tab at the top of their contact page. Click that link and you’ll have access to their LinkedIn profile.
To make the most of this feature you’ll need to have an account on LinkedIn. Highrise uses your LinkedIn account to grab the latest profile each time you view one of your contacts. This ensures the profile information you see is always up to date.
Integration with LinkedIn has been a popular customer request since we launched Highrise. We’re pleased to make it a reality today and we hope it makes Highrise more useful to you everyday.
Our support team works hard every day to make our customers happy, and we’re always proud to show how great a job they do.
In addition to making customers happy, our fantastic team also answers questions fast. Across the last 500 new cases we’ve received during our normal hours, we’ve responded to 97% in less than hour, with the average case answered in 14 minutes and solved in 25 minutes.
Our team has been steadily improving at this too. Over the last few months, we’ve steadily cut down response times, all while maintaining or improving customer happiness.
Congratulations to Michael, Ann, Kristin, Merissa, Joan, and Chase!
By popular demand, today we’re adding a new feature to the 37signals Suite that lets you quickly create a Basecamp Classic project from a Highrise deal. If you routinely create projects from your deals this feature will make your suite a little sweeter.
Before we launched this feature the process of setting up a project from a deal was cumbersome. After you won a deal in Highrise you had to navigate over to your Basecamp Classic account, click the create project button and then copy and paste the deal details into the project form. If you needed to invite some of your Highrise contacts to the project you had to set them up one at a time after the project was created. Since there was no way to import their contact information from Highrise you had to manually copy and paste all that data into Basecamp Classic.
Now you can skip all that busy work – just click the new “Start a Basecamp Classic project” button after you mark a deal as won in Highrise:
When you click this button you’ll see the new deal-to-project form in Basecamp Classic. All the fields are pre-filled with sensible defaults from your deal and you can add people from Highrise with a single click:
When you’ve finished reviewing the form you can create your project and get to work immediately.
This feature was built on the foundation we laid with 37ID (our single sign-on system) and the 37signals Suite that we launched last year. The Suite includes Basecamp Classic, Backpack, Campfire and Highrise in a single monthly subscription. The deal-to-project integration we’re debuting today is only available in the Suite so if you’re currently using Basecamp Classic and Highrise but you haven’t upgraded to the Suite now is a great time to make the leap.
We hope this new integration between Highrise and Basecamp Classic makes the 37signals Suite even more useful for you. Thanks for being a 37signals customer.
Slicehost—a scrappy web company bootstrapped with $20,000—cashed out for big bucks in 2008. How did they do it? More importantly, was it worth it?
We had a growing wait-list of people that wanted to give us money but couldn’t.
David Heinemeier Hansson chats with the founders of Slicehost, Jason Seats and Matt Tanase, to find out.
In a big company you have to construct artificial ways to get information.
This week we updated Highrise with a revised layout for the people and company pages.
We decided to change these pages because we thought the existing sidebar had become too cluttered. The old sidebar contained tasks, contact info, custom fields, dates, deals, background info, a list of people on company pages, a twitter stream, an email notification toggle and an RSS link. It was a bit of junk drawer. Many items were constrained by the small space afforded by the narrow sidebar and it was difficult to see where one section ended and another one started.
To help reduce the clutter we introduced tabbed sections for deals, the list of people in each company and the optional twitter stream. In the old sidebar the list of deals and people was often cramped and the twitter stream was limited to three entries. We wanted to give these sections dedicated spaces outside of the sidebar so that there was enough room to show more data like a person’s email address or details about each deal. We also wanted to make the appearance of deals and people consistent with other pages in Highrise.
The old sidebar had a seperate section for dates. We decided to merge these into the new Personal Info section because their presentation makes it obvious that they are dates. We also introduced a line of text that indicates which dates are configured with reminders. Previously you had to visit into the date editing pages to find out which dates had were setup with a reminder which was a bit of a hassle.
At the bottom of the old sidebar we had links to toggle daily digest emails and a link to the RSS feed. Both of these items provide a way to stay up to the date with the notes and emails that are added to a contact but their position at the bottom of the sidebar didn’t communicate that relationship very well. We moved them to the top of the stream of notes and emails to make it more obvious that these features were related.
The contact pages in Highrise have always been a challenge for us. They can contain many different combinations of data and everyone uses them in their own unique ways. We hope this round of changes makes these pages more useful and a little easier on the eyes for everyone who uses Highrise. As always, we’ll continue to review and revise as time goes on.
We recently added custom fields to Highrise (below) which allow you to keep track of extra details beyond standard contact information like phone, email, address, etc.
After the launch, we had a “looking back” conversation to see what lessons could be learned from the process. Three of our findings:
1. Add to an existing design before trying a new one.
When you begin work on a new feature, try to add it within the context of the existing design, evaluate it, and then make a decision about how to proceed based on that experience. That way, you quickly get a good sense of what works in the existing design and what doesn’t. You might even discover that the new feature fits into the existing design without any further work required. (Huzzah!)
We started with a different approach when we tackled the custom fields project. We began with a completely new design for the contact edit page and pursued that design (below) for most of the project.
In the end, we decided to discard this design because it wasn’t the right solution and it introduced a bunch of new problems. It took us a long time to make that decision because there was a lot of work involved in developing the new design. And most of that work was not giving us good feedback about the nature of the problem we were trying to solve.
When we reset, we discovered that some of our assumptions about custom fields were wrong. For example we assumed that shoehorning custom data into the contact page sidebar (right) would make the page too cluttered and inconvenient for people. But we failed to actually try it out to confirm this assumption. When we finally did try it, we discovered it wasn’t bad at all.
2. Resist the urge to make something special out of something boring.
Custom fields aren’t the sexiest feature we could have worked on. Plus, we were building them based on customer requests instead of our own internal needs. Because of that, we mistakingly tried to make the project more interesting with indirectly-related work, like a redesign of the contact pages, streamlined contact dates, bigger avatars, and fancier ways to save data. None of these things were required for us to launch custom fields, but we were tempted to tackle them because they were more fun.
Adopting all those extra concerns obscured the reality that custom fields could actually be a very tiny project. When we finally threw out all the extras, the feature seemed embarrassingly simple. Nonetheless, our customers love it. The lesson here is the tiniest version can be good enough.
3. Storyboard complex interactions instead of building them immediately.
Creating a storyboard of all the states is a more efficient approach for developing pages with complex interactions. It takes much less time to generate storyboards and they are easy to share and discuss with everyone. We used this approach when we worked on bulk operations and it worked well. Everyone was able to see the design early and understand how it should work. From there it was much simpler to divide up the work and build the feature quickly.
Our storyboard for all the screens for the Highrise Bulk Operations project. Storyboards like this illustrate the complete flow so everyone’s on the same page.