The Switch Workshop

Hands-on-workshop to learn why your customers switch to — and away from — your products.

Chicago Friday, September 27, 2013 9am–5pm

$1200, only 32 spots. Reserve your spot now.

Customers don’t just buy a product—they switch from something else. And customers don’t just leave a product—they switch to something else.

It’s in these switching moments that the deepest customer insights can be found.

Most businesses don’t know the real reasons why people switch to—or from—their products. We’ll teach you how to find out.

The workshop will be led by Jason Fried of 37signals and Bob Moesta & Chris Spiek of The Rewired Group.

This unique, hands-on, full-day workshop will be hosted at the 37signals office in Chicago.

  • You’ll participate in live customer interviews.
  • You’ll learn new techniques for unearthing the deep insights that most companies never bother to dig up.
  • You’ll understand why people switch from one product to another and how you can increase the odds that the switch goes your way.
  • And you’ll be able to put everything you learned to immediate use.

There’s only one simple requirement: You’ll be asked to bring something with you. It won’t be a big deal. Details will be provided a week before the workshop.

Spots are limited. Only 32 people will be able to attend and participate.

If you really want to know why customers are switching to—or away—from your product, attend. If you’re only mildly interested, skip it to make room for someone else.

Want to be one of the 32? Reserve your spot now.