||Scrolling news ticker
||None of these things are inherently bad. There is no evil in any one of them. The problem is that many of these things are used because they can be rather than because they should be.
Sure, there are times when light type on a dark background is appropriate, but we don't think "it just looks cool" is reason enough.
37signals believes that "hip" and "legible" don't have to be mutually exclusive. We love "cool" as much as the next person, but we also realize that part of our job is to make people's lives easier, not harder.