'Tis The Season: Holiday E-Commerce Ideas
Days to Christmas:
Is your site ready?

37signals is here to help. In these pages you'll find dozens of ideas for improving the holiday customer experience at your site. Each idea is accompanied by examples taken from top retail sites (we've visited hundreds of sites over the past two holiday seasons seeking smart techniques). To get started, select from one of the following categories:

Category Image Gift Finders
Finding the right gift by price or recipient.
Example: Let customers use multiple criteria...

Category Image Gift Cards and Certificates
Giving the gift of choice.
Example: Offer boxed gift cards and certificates.

Category Image Shipping
Getting it there in time.
Example: Offer a holiday timeline that highlights key dates.

Category Image Returns
How to send it back.
Example: Extend return deadlines during holiday season.

Category Image Gift Wrap
Making it look good.
Example: Give customers a sneak preview of your wrap.

Category Image Home Pages
Home pages for the holidays.
Example: "Holidize" your logo.

Category Image Miscellaneous
Random stuff.
Example: Offer a special category for stocking stuffers.

We hope these ideas help make your holiday site a smashing success.