'Tis The Season: Holiday E-Commerce Ideas

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Choosing A Price Range

Offer a "Shop By Price Range" option.

Macys.com [2003] - View Full Screen
Macys

Macys.com has a gift finder where customers can select a price range. Searches can be further refined by choosing the type of gift receiver.

NeimanMarcus.com [2003] - View Full Screen
Neiman Marcus

Godiva.com [2002] - View Full Screen
Godiva

NeimanMarcus.com and Godiva.com also let you narrow options according to price.

Buy.com [2002] - View Full Screen
Buy

Buy.com offers six different price ranges for its gift finder.

OldNavy.com [2003] - View Full Screen
Old Navy

OldNavy.com offers its "Top Gifts" by price.

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Posted September 1, 2004