'Tis The Season: Holiday E-Commerce Ideas

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Inline Info On Shipping

Put holiday shipping information on product pages.

Not every shopper will click through to a page dedicated to holiday shipping information. That's why inline shipping information (i.e. when a product page contains details of relevant shipping issues right on the same page) is a good idea.

Amazon.com [2002] - View Full Screen
Amazon

Amazon.com leads the pack on this issue. As the holiday delivery deadline approaches, a large banner informs customers how many days left they have to order and receive the item in time.

Amazon.com [2002] - View Full Screen
Amazon

At other times, Amazon.com provides includes a paragraph on product pages that explains the various shipping deadlines.

Amazon.com [2003] - View Full Screen
Amazon

When holiday shipping is no longer available, Amazon.com explains, "This item will arrive after December 24."

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Posted September 1, 2004