Want something to blow up? Tell the world about it on a Tuesday morning. Avoids the Monday avalanche people face and gives you the rest of the week to get play.
Want something to fade away? Tell the world about it on a Friday afternoon. It’ll fade into the weekend.
(Note: Once you realize this, it’s also fun to start noticing what news gets released on Friday afternoons — politicians are especially good at using this technique.)
Realized by Matt Linderman on September 1 2009. There are 16 comments.
Michael Mulvey 01 Sep 09
Great insight Matt, makes total sense. I knew about Tuesdays being hot, didn’t know about the Friday fade.
Seth Simonds 01 Sep 09
Relationship and weight loss topics pick up speed over the weekend.
Happy 01 Sep 09
Great advice and, what-da-you-know, on a Tuesday none the less.
Emily S. 01 Sep 09
I cringed a bit at the mention of blowing something up on a Tuesday morning…
John Brayton 01 Sep 09
Yes. The FCC filings related to Google Voice on the iPhone were made public on a Friday afternoon. The Snow Leopard release date was announced the following Monday morning.
There is a West Wing episode where Friday is referred to as “Take Out the Trash Day”.
Berserk 01 Sep 09
It’s all well and good.. until the “Monday avalanche” is on Tuesdays instead (because everyone knows Mondays suck) – then Wednesday is kill-day… a bit later Friday is both kill-and-fade day and confusion sets in.
aliotsy 01 Sep 09
In the past three weeks, I’ve noticed the FDIC uses the Friday afternoon trick to report bank failures.
Without fail, around 6PM EST on Friday, new bank failures are announced. It’s an interesting counterpoint to all the “rah-rah-rah!” about the recession possibly being over.
Joe Casabona 01 Sep 09
@aliotsy – That’s so true- I’ve noticed Breaking News on Twitter has “Bank Fail Friday.”
On a different note, wasn’t McCain’s announcement of Sarah Palin made on a Friday?
Joe Casabona 01 Sep 09
*Sorry, McCain’s announcement of Sarah Palin as his VP
killian 01 Sep 09
@aliotsy I believe the FDIC actually does that so they can put the banks books in order over the weekend. NPR had an interesting story on the people who swoop in and close a bank when it fails (possibly this american life?).
Matt 01 Sep 09
@aliotsy and killian – yes, the NPR story was on All Things Considered. The FDIC does that on Fridays because they close the bank all weekend and have to transfer everything to another bank by Monday morning.
Mark C. Webster 01 Sep 09
Good rules for email marketing too. Tuesday is a very popular day for sending out email newsletters and marketing messages.
(I’m currently working on an email marketing project and have it on the brain apparently!)
Angie 01 Sep 09
Mark C. Webster is right – works for email marketing too. I experimented last month with our newsletter and sent it on a Friday. My open rate plummeted. :)
Aaron 01 Sep 09
“Want something to blow up? Tell the world about it on a Tuesday morning.”
I had to read this several times to realize you’re not talking about explosives.
subbu 03 Sep 09
Might seem morbid…wasn’t 9/11 a tuesday?
Stan Hansen 04 Sep 09
Yes, Tuesday Mornings in my research are much more effective than Monday mornings for sending out email marketing. Especially for call to action type emails. Next Tuesday especially, everyone’s email is going to blow up in the morning since it is the “OMG the fourth quarter is coming, we’ve got to do something about it now” season.
This discussion is closed.