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Realized by Jason F. on February 8 2010:

When debating UI, a picture is better than a description. And a functional mockup is better than both. But debating UI without being able to look at something is a waste of time.

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10 comments so far

Ryan Arp 08 Feb 10

Agreed. I don’t even talk about a project until I have a mockup to illustrate. I’ve found iWeb to be so simple to do a basic mockup. No HTML yet, no fancy graphics. Upload and share the link. Then you have something to talk about.

Adam 08 Feb 10

Couldn’t agree more. Putting something in front of people as soon as possible that looks and acts like a real site is a must.

In fact, I believe so completely in the idea of functional mockups I’ve built a webapp around it: Mocksup (http://mocksup.com). “90% of the benefits of a prototype in 10% of the time.”

Chris Cuilla 08 Feb 10

No doubt. A picture can clear many things up very quickly. The old adage that one is worth a thousand words resonates here.

Mike 08 Feb 10

Is that really an insight?

Jussi 08 Feb 10

Some nitpicking: Not all user interfaces are graphical. Think traditional voicemail for instance.

However, your claim still stands: something to look at helps discuss even a non-graphical UI. And, as stated, a functional mockup is even better.

Thanks for the insight!

RichardR 09 Feb 10

I find Balsamiq to be great for doing mockups. Just need to get a license so I can review it. ;-)

carl myhill 09 Feb 10

What about when you are not debating, is a picture still useful?

I’ve found that sometimes, “a picture paints a thousand words, and that’s the problem” (citation anyone?)

And prototypes, as a standalone medium, can be even worse in the ways people can read the wrong thing into what they are seeing and make assumptions.

I came up with a concept called ‘ProtoTour’ duing my research, published in 1999. The idea was to pull together a directed walkthrough and explanation to accompany a prototype. These days though, that all seems a bit slow!

Steve W 09 Feb 10

@carl check out voicethread.com

SketchFlow 09 Feb 10

@RichardR Balsamiq is lame…

Eden 10 Feb 10

I haven’t tried Balsamiq, but I’ve been playing with Mockingbird (gomockingbird.com) and find it great for quick and easily shareable wireframes. Sometimes it’s nice to have that in a browser so you don’t have to worry about what machine you’re on and what software is installed.

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