You’re reading Signal vs. Noise, a publication about the web by 37signals since 1999.

That’s an awesome space, but isn’t it a bit big for a company that works remotely the majority of the time?

Beautiful space, very large. Can’t wait to see what you guys do with it.

Good Luck!

Wow, congrats! It’s huge. Love the windows. Look forward to attending a future SEED conference there. :)

That is really nice place!.

But isn’t that office too big for 20 people that work from home most of the time?

I assume some of the walls aren’t in yet and it’s not all yours?

Unless you’re going to go on a spree hiring locals, in which case I’ll send my resume right over.

Does this “big space” has something to do with an eventual “37 signals class”?

Hash, you mean 37signals University discussed back in 2009?

Received Rework this afternoon… Just finished the chapter “go to sleep” so I think I will

Can’t wait to see “your estimates suck” because I know mine do… excellent read so far.

oh and pretty offices, can I come squat?

Neat. Love the graffiti :-)

Make sure you wall off the room for the Ping Pong table. The sound of the bouncing balls and people screaming at each other is rather distracting.

Is this the old Crate & Barrel photo studio location? Fantastic space! Can’t wait to see it get the 37signals treatment…

Those, the gods want to destroy they first drive mad.

No tour of the bathroom? That’s one of the most important things about an office! Everyone hates our bathroom. It is a heavy contributor to employee dissatisfaction.

A day or two back I was wondering what’s happened to your friendship with Coudal. Name dropping and mention of shared office space, etc seems to have quietly disappeared. I just didn’t know where to aks the question. Thanks for giving me a place!

Love all the huge windows and natural light… looking forward to your post about the space.

I suspect some of this space will be used for teaching and broadcasting. Eh? Eh? Am I close?

love the space, would love to live in something like that actually!

Looks like a fairly old building so I’m guessing great value for money.

Pity the windows are not floor to ceiling…

Waiting for postman to bring in Rework! I’ve still not gotten over Getting Real, so please let me offer you any murals you might need for the new office space. One of the companies I opened online after reading Getting Real was this, so I’d love to give something back – especially to the ones that influenced me, its theirs too!

Nice. Lot of potential (in a good way) in such a space. What direction is the main windowed wall facing?

This reminds me of the space that Tom Hanks bought in Big. I hope to see a video of you guys jumping on a trampoline in there sometime soon.

Why is it that as soon as you posted this footage of what looks like a very cool office space (and “Full story, floor plans, and vision shortly”) people immediately started to post reasons why it wouldn’t work/wasn’t right/is too big/etc? :S

Looks like a great space. Is it somewhere down by Fulton Street? As mentioned above, I am hoping that some of the size is due to having classes and workshops. It would be very interesting if you also did some type of co-working space rental where people can rent a desk for a day, by the month or get a 10 day pass. I would definitely be interested in something like that. Would that be considered a “by product”?

Looks full of potential! Can’t wait to see the plans for it…

The graffiti on those 2 walls is pretty nice. It might be interesting to somehow keep that and incorporate it into the new decor, hold on to a bit of the buildings history.

Can I come work in your new space? All I need is an outlet…

Jumping Jesus on a pogostick! That place is huge! What happened to “smaller is better” ...? You could build a skate park in there. Good luck with whatever you’re planning to do to fill that space.

What a step forward. The space has so many implications! Looking forward to learning what those are.

I’m looking forward to hearing how you plan on using the space. My employer’s looking at moving, so it’ll definitely be interesting to see how 37signals uses an office.

That’s nice River West location, if I’m not mistaken.

The space looks amazing! I wouldn’t demo a thing; I’d keep it just the way it is. ;)

Looks like you guys are planning to add some folks given the size of your space. Let me know if you need a good business/project guy!

Lots of light!

I think they’re building a home for everyone inside that space, so the employees still can work from home, but are close enough to interact face-to-face from time to time.

Right upstairs from Goodwill! I’ll be under you-all a lot then.

Don’t forget to consider the acoustics while planning the reconstruction.

I want nothing more than to be a part of this awesomeness.

Nice work, Jason. Really brilliant to wait as long as possible before making this move. Too many do this way too early, costing them too much money and locking them into a “way”, if you will, of working.

That’s a very nice place, and very large. I wanna see it when it’s really done. The location is really good. No matter what you’ll do with that place I’m sure it will turns out great.

This is like the old car ads from the 1950’s and 60’s – car under sheet, you were dying to know what they looked like – except all we get is a huge, wonderful space and a promise.

I submit to your marketing ploy and confess that I am dying to know what you are planning, and will come back to find out.

There, happy? :)

PS – Would you be willing to disclose ‘buy’ or ‘rent’ ? I would love even more to see what you did with your own space, versus what you had to accept from a landlord.

I see “Rework Workshops” coming in the near future. Name your price, I’ll be there.