A Letterpressed Thank You Feb 28 2011
21 comments Latest by Bryan
I recently designed some 37signals Thank You cards. They were printed by Rohner Letterpress in Chicago. Here’s what they look like:
It was a really fun to see a working letterpress. I have done offset printing before, but this was my first time seeing a letterpress in action. I made a fun little video of the press — heavily inspired by Steve Delahoyde’s awesome Field Notes videos. Original music by Sudara.
Update: Here’s a link to download the song Sudara made.
We sent out a batch for those kind enough to participate in our Holiday Toy Drive.
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21 comments so far
Ryan Heneise 28 Feb 11
That was really neat. Heidelbergs are really impressive.
AC 28 Feb 11
@37signals
This was a great post until this very last paragraph quoted above.
Reason being, now you’re going to make all of your loyal 37svn readers:
1. Wonder why they weren’t important enough to know about the Toy Drive, and/or
2. Make those who didn’t receive a thank you note jealous or sadden that they aren’t important enough to get one.
ML 28 Feb 11
AC, we posted about the toy drive here.
Anonymous Coward 28 Feb 11
Jamie – the cards are really lovely. Thanks for sharing this and great job on the video.
Des Traynor 28 Feb 11
I love the video, excellent work!
Carlos Taborda 01 Mar 11
What’s the song on the video? That’s brilliant work music.
Scott Newcomb 01 Mar 11
That was pretty cool. Nice card design, I like it’s simplicity.
Jake 01 Mar 11
Nice video! What did you use to shoot it?
JD 01 Mar 11
Carlos, my friend Sudara made an original song just for the video. He is awesome! Check out Ramen Music for more info.
Jake, Nikon D3100 with a 35mm f1.8 prime lens. Still getting the hang of DSLR video. Thanks for the kind words!
Nathan 01 Mar 11
AC is right! And instead of limiting sending cards to just all customers (loyal or not) you really should send a card to ALL PEOPLE ! I can’t bare to think of the possibility of someone, somewhere feeling left out because they didn’t get a card.
JD 01 Mar 11
Nathan and AC, send me your names and mailing addresses. jamie@37signals.com.
Peter Sankauskas 01 Mar 11
Your logo is gorgeous! I never noticed it in black before, but in that shade of green, on a white background, on that angle, it is fantastic.
JD 01 Mar 11
I had ended this post originally with the line:
I misspoke here, and am not setting clear expectations. We’ll be using these cards for many purposes — not just for specifically thanking “loyal customers”.
If you don’t get a card, it doesn’t mean we don’t think of you as a loyal customer. We’re thankful for all of our customers, first-timers and veterans alike.
rashad tarantino 01 Mar 11
I really like this music. I love the variety of rhythms over the 3/4 base. It sounds so alive. The riff can go on & on & not become boring. Can we meet in Athens or Lisbon mid July ‘11.
Markus Czwiertnia 01 Mar 11
I enjoyed watching this video! Am listening to the music now for the 2nd time, doesn’t get old. :) Thanks for sharing!
Nathan 02 Mar 11
@Jamie I was totally being sarcastic! I thought AC’s comment was ridiculous. The idea that someone would feel jealous or sad about not getting a thank you card from a company whose services they use is totally beyond me (even though its a really cool company). Sorry for the confusion – I never seem to learn that my sarcasm doesn’t always translate in to text. By the way great post, great cards, and great vid, love the letterpress.
Jan 03 Mar 11
The Heidelberger Tegel is the best machine for letterpress love it!
Kevin 04 Mar 11
Thanks guys.
In almost any endeavor it’s the little things that make something special. 37signals did not have to send a card, you did not have to get it handmade and you really did not need to personalize it for me (thanks Marissa) but all of these things made it a lovely and unexpected surprise today when I opened my mail.
I can only hope that some boy or girl had an equally nice experience at christmas opening their gift as I did my card. Thanks.
Peaches 05 Mar 11
Hand made. Oh 37 signals – did you give it a whiff of fart as well. What a circle jerk.
Luis 06 Mar 11
These are awesome. It has inspired me to get some biz cards made soon.
Bryan 07 Mar 11
Looks great. What was written on the inside?
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