A cartoon by Hugh MacLeod: “The idea comes from a core value taken right off [37signals’] homepage. They use a lot of blue and green in their graphic design, so I went with something blue-greeny.” Printable version also available.
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Seen by Matt Linderman on April 6 2011. There are 12 comments.
Christopher G 06 Apr 11
MacLeod just needs to focus on slogans & copy. He doesn’t have the ability to match image with message.
Maddox 06 Apr 11
First of all, I don’t even know what this is. If it’s supposed to be a person smiling, then it’s the shittiest smiling person I’ve ever seen.
Nathan 06 Apr 11
Overall I’m a fan of MacLeod’s work, and I disagree with the comment above except for in this instance. The image doesn’t fit with the message at all.
Dave Bloom 06 Apr 11
You guys are right. He should have put a stock photo of people of mixed ethnicities working on a document and smiling.
Nathan 06 Apr 11
@Dave Haha no definitely not! I just mean to say that this particular image doesn’t fit and I challenge you to explain the connection. Most of his works, even ones with very abstract artwork, have a reasonably obvious connection to the message. Still a fan of his, just giving a respectful critique, although really who cares what I think!
BillP 06 Apr 11
Funny, I never even looked at the picture until you guys mentioned it. In fact, I can barely recall any of the drawings in his daily emails (I’m a subscriber).
It’s like a banner ad on a webpage – just ignore the drawing and go straight to the content.
n 07 Apr 11
Doesn’t this suck on pretty much every level?
Noj 07 Apr 11
on the right of the picture, is that just random scribbling in black or does it have some meaning ?
Great message though.
Christopher G 07 Apr 11
It’s what we all did in fifth grade. But no one dares use the word ‘juvenile’ when it comes to someone with cachet.
Peaches 07 Apr 11
Is that a drawing of a typical 37s employee? Green around the ears and fugly.
Anonymous Coward 07 Apr 11
@Dave
You guys are right. He should have put a stock photo of people of mixed ethnicities working on a document and smiling.
Yes, because there are only two approaches, the crappy generic stock photo approach and MacLeod’s one.
It’s not like anyone could possibly come up with a better illustration that that…
Hamid 09 Apr 11
Great message with cartoon! Pretty right
This discussion is closed.