37signals logo

This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Follow us on Twitter for more information on our products.

Jobs:

See more on our Job Board.

Seen by Jamis on September 13 2011:

handles.jpg

What better way to help people choose the right handle or knob, than to actually require them to use it in order to add it to their cart? (Seen at a local hardware store.)

Looking for a job? Got a position to fill? Check out the Job Board.
Got a web design project in mind? Find a web designer on Sortfolio. Browse by visual style, portfolio, budget, and geographic location.
Over 1 million people use 37signals' simple web-based software to collaborate on projects, track contacts, and organize their business with an intranet.

8 comments so far

sean 13 Sep 11

Anyone else notice the weird optical illusion when scrolling the page down. </motionsickness>

Alex Humphrey 13 Sep 11

That is insanely smart.

Now, how do I incorporate that idea into my business? Give the customer the ability to “try it” as they “buy it”.

Something I’ll be thinking about.

Nic 13 Sep 11

@Sean – Me too, I actually check to see if I was zooming the page by mistake.

@Alex – It is smart, but it’s actually not uncommon for handles/knobs, although you don’t always have to use it to take one – sometimes it’s just mounted on the front of the bin.

Joe 13 Sep 11

@sean – That is a cool illusion.

Joe Sak 13 Sep 11

I like how you said ‘add it to their cart’. It made me think about the fact that you were talking about real life for a second.

John 14 Sep 11

I was at home depot buying handles for my wife’s scrapbook cabinet the other day. Seeing this felt like Deja Vu.

TJ 14 Sep 11

Brilliant!

Mark 14 Sep 11

Is it the same for toilet seats? Could get ugly!

Comments are closed