HOW’s 2006 Business Annual (subscribers and the newsstands should be getting it soon) features an 8-page spread on 37signals.

The piece talks about our beginnings as a design consultancy, then on to Basecamp, Rails, Backpack, Campfire, etc. We also talk about Less, our culture, Getting Real, working remotely, why we believe in the power of small, etc.
We’re really happy how the article turned out. Big thanks to Lisa Baggerman Hazen, the Chicago-based writer and web designer who penned the piece. Lisa was great to work with. Check out her extensive design and writing portfolio.
So, thanks again to HOW and Lisa for the piece! We really do appreciate it.

Jason Fried wrote this on Oct 17 2006 There are 16 comments.
lincoln 17 Oct 06
looks quite sharp, but you’ve gotta expect that from HOW . Can’t wait to read it.
k8 17 Oct 06
Congrats! HOW is one of my favorite design magazines because they are all about practical design and problem solving - no surprise you guys are being featured. And what another great step towards bridging the gap between the print and web worlds - just by featuring 37signals HOW is guaranteeing that tons of internet-phobic designers will venture cautiously online to check things out. Awesome. Can’t wait for the piece.
Toji 17 Oct 06
Hearty congratulations, Signals.
John Topley 17 Oct 06
Looks great. Shouldn’t that headline by Less is Less though? ;-)
Gesen 17 Oct 06
I’m living in Europe. How can I get the magazine? Is it possible to order online?
Michael Surtees 17 Oct 06
While I’m not a huge fan of design magazines in general, stories like the one above are important. Without actually having read the issue yet, I’m going to assume that it talks about about design + business working together in a practical and unique way that has been a success. I hope there’s more stories like that out there. Congrats.
dandan 17 Oct 06
Arrows.
I think you can buy the magazine from Borders if your located in the UK.
Looking forward to reading.
"D" 17 Oct 06
WOW for HOW !!
E 17 Oct 06
POW WOW
Nick Whitmoyer 17 Oct 06
Great article and the title “Less is More” is perfect! I am really impressed with everything your team has accomplished. Well done!
MH 17 Oct 06
Those are probably the most visually boring screenshots they’ve ever featured in the magazine. And I mean that in a good way!
Andrew 17 Oct 06
Hey, we’re in the same issue! Nice to have the company.
csoria 17 Oct 06
cool. i enjoyed the getting real book and i’ll probably pick up this issue of HOW ..
off topic: what are some well designed developer news sites that focus on new technology/clean code/good design?
any reccomends?
Aaron 18 Oct 06
It’s good to recognition where it is deserved.
Ryan Brill 18 Oct 06
I’m sure you’ve (and others) have already seen this, but in Time Magazine (Oct. 23, pg. 62) 37signals is mentioned in the article “The Next YouTubes” as one of “Five Hot Sites to Watch”. Pretty cool.
mark 30 Oct 06
It’s great :)
This discussion is closed.