SEASON 2 - EPISODE 0102 - MAR 27, 2024
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More Than a Month of ONCE
In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the ONCE umbrella — just about one month after its initial launch. ONCE introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for ONCE.
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Key Takeaways
- 00:32 - Initial Reflections: ONCE, 30 Days In
- 02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success
- 09:58 - Embracing the Journey: Finding Joy in the Process
- 13:39 - Looking Forward: The Future Trajectory of ONCE
- 15:53 - Taking Risks: Navigating the Gambles of Product Launches
- 23:24 - Pricing Puzzles: Deciphering the Right Value