Clicky

REWORK is a New York Times Bestseller
front coverback cover

Barnes & Noble.com borders.com Amazon.com IndieBound 800-CEO-read
essay shots

Barnes & Noble.com borders.com Amazon.com IndieBound 800-CEO-read

First

  • The new reality

Takedowns

  • Ignore the real world
  • Learning from mistakes is overrated
  • Planning is guessing
  • Why grow?
  • Workaholism
  • Enough with “entrepreneurs”

Go

  • Make a dent in the universe
  • Scratch your own itch
  • Start making something
  • No time is no excuse
  • Draw a line in the sand
  • Mission statement impossible
  • Outside money is Plan Z
  • You need less than you think
  • Start a business, not a start-up
  • Building to flip is building to flop
  • Less mass

Progress

  • Embrace constraints
  • Build half, not half-ass
  • Start at the epicenter
  • Ignore the details early on
  • Making the call is making progress
  • Be a curator
  • Throw less at the problem
  • Focus on what won't change
  • Tone is in your fingers
  • Sell your by-products
  • Launch now

Productivity

  • Illusions of agreement
  • Reasons to quit
  • Interruption is the enemy of productivity
  • Meetings are toxic
  • Good enough is fine
  • Quick wins
  • Don't be a hero
  • Go to sleep
  • Your estimates suck
  • Long lists don't get done
  • Make tiny decisions

Competitors

  • Don't copy
  • Decommoditize your product
  • Pick a fight
  • Underdo your competition
  • Who cares what they’re doing?

Evolution

  • Say no by default
  • Let your customers outgrow you
  • Don’t confuse enthusiasm with priority
  • Be at-home good
  • Don’t write it down

Promotion

  • Welcome obscurity
  • Build an audience
  • Out-teach your competition
  • Emulate chefs
  • Go behind the scenes
  • Nobody likes plastic flowers
  • Press releases are spam
  • Forget about the Wall Street Journal
  • Drug dealers get it right
  • Marketing is not a department
  • The myth of the overnight sensation

Hiring

  • Do it yourself first
  • Hire when it hurts
  • Pass on great people
  • Strangers at a cocktail party
  • Resumes are ridiculous
  • Years of irrelevance
  • Forget about formal education
  • Everybody works
  • Hire managers of one
  • Hire great writers
  • The best are everywhere
  • Test-drive employees

Damage control

  • Own your bad news
  • Speed changes everything
  • How to say you’re sorry
  • Put everyone on the front lines
  • Take a deep breath

Culture

  • You don’t create a culture
  • Decisions are temporary
  • Skip the rock stars
  • They’re not thirteen
  • Send people home at 5:00
  • Don’t scar on the first cut
  • Sound like you
  • Four-letter words
  • ASAP is poison

Conclusion

  • Inspiration is perishable

Resources

  • About 37signals
  • 37signals products
“If given a choice between investing in someone who has read REWORK or has an MBA,
I’m investing in REWORK every time. A must read for every entrepreneur.”
-Mark Cuban, co-founder HDNet, owner of the Dallas Mavericks
“The wisdom in these pages is edgy yet simple, straightforward, and proven. Read this book multiple times to help give you the courage you need to get out there and make something great.”
-Tony Hsieh, CEO, of Zappos.com
“The clarity, even genius, of REWORK actually brought me to near-tears on several occasions.”
-Tom Peters, New York Times bestselling author of IN SEARCH OF EXCELLENCE
“There’s no jargon or filler here — just hundreds of brilliantly simple rules for success.
REWORK is required reading for anyone tired of business platitudes.”
-Chris Anderson, New York Times bestselling author of THE LONG TAIL
“The authors live by the credo ‘keep it simple, stupid’ and REWORK possesses the
same intelligence — and irreverence — of that simple adage.”
-John Maeda, President RISD, author of THE LAWS OF SIMPLICITY
“The brilliance of REWORK is that it inspires you to rethink everything you
thought you knew about strategy, customers, and getting things done.”
-William C. Taylor, founder FAST COMPANY magazine

Barnes & Noble.com borders.com Amazon.com IndieBound 800-CEO-read
“Amazing, powerful, inspirational — those adjectives might make me sound like a fawning fan, but REWORK is that useful. Be prepared for a new feeling of clarity and motivation.”
-Kathy Sierra, co-creator of the bestselling Head First series
“Appealingly intimate, as if you’re having coffee with the authors. REWORK is not just smart and succinct but grounded in the concreteness of doing rather than hard-to-apply philosophizing.
This book inspired me to trust myself in defying the status quo.”
-Penelope Trunk, Author of BRAZEN CAREERIST
“Inspirational. REWORK is a minimalist manifesto that's profoundly practical. In a world where we all keep getting asked to do more with less, the authors show us how to do less and create more.”
-Scott Rosenberg, co-Founder of Salon.com and author of DREAMING IN CODE
“Unperturbed by conventional wisdom, Jason and David start fresh and rewrite the rules of business. Their approach turns out to be as successful as it is counter-intuitive.”
-Jeff Bezos, CEO of Amazon.com (and investor in 37signals)

Barnes & Noble.com borders.com Amazon.com IndieBound 800-CEO-read