HEY launch, App Store, we can’t take it anymore 🎵 Antitrust, masks a must, let’s go eat the upper crust 🎵 Comfy pants, TikTok dance, POTUS rants, protest chants 🎵 COVID cruise can’t disembark, David’s back in Denmark 🎵 We didn’t start the fire—well, in this case we did.
HEYBetter Product is a podcast by Innovatemap, a digital product agency. We are playing their episode featuring Basecamp’s marketing designer, Adam Stoddard, who joins them to talk about Basecamp’s design philosophy and the thought process behind the look of HEY.com.
Basecamp’s marketing designer, Adam Stoddard, talks about how HEY’s visual brand came to be. He discusses influences from Pixar to Charles and Ray Eames to The Raveonettes, and reflects on what it’s like to work as a department of one on such an all-encompassing project.
HEYOn June 15, Basecamp launches a new email service called Hey. One of its features is that it blocks tracking pixels that report back to the sender when and how you read an email. In this episode, Basecamp’s marketing team talks about their difficult search for an email newsletter provider that...
PrivacyBasecamp has a new website and a new logo. If this is the first you’re hearing about it, it’s because CEO Jason Fried opted out of the big rebranding announcement that many companies undertake. On this episode, Jason and marketing designer Adam Stoddard talk about what prompted the new look and the...
Basecamp Behind the ScenesIn this episode, Basecamp marketing designer Adam Stoddard joins Jason Fried to talk about a marathon session of interviewing Search Engine Optimization consultants. Hear why they squeezed all the interviews into a six-hour block and what it’s like to shop for something you don’t really know...
Basecamp Behind the ScenesThe folks at Basecamp have been blogging since 1999, when Jason Fried would write by the light of a fire fueled by David Heinemeier Hansson’s savage indictments of the tech industry. A lot has changed since then (with the exception of DHH’s feelings about Silicon Valley). Basecamp’s blog, Signal v....
Basecamp Behind the ScenesIn October, Jason Fried and David Heinemeier Hansson released their new book, It Doesn’t Have to be Crazy at Work. The book featured their writing, as well as cover art and interior illustrations from a couple designers at Basecamp. The launch initially seemed like a great success—but then things...
Basecamp Behind the Scenes, Running a Calm Company